Email marketing is what?

Email marketing, in its simplest form, is the act of distributing marketing communications to consumers or non-customers via email in order to raise awareness, impart knowledge, or foster loyalty. You have complete control over what to write, who to send it to, and the outcome data because email marketing is a part of internet marketing and an owned digital marketing channel. Your customers can be notified by email about new products, discounts, and other promotional offers thanks to an email marketing channel for e-commerce.

The usefulness of email marketing in the present era has been questioned by many, yet it has quickly developed and remains one of the best tools for establishing a personal, pertinent connection with recipients. There's a reason why email marketing is one of the most efficient customer acquisition platforms in the eyes of 85% of American retailers.

More details: The Ultimate Guide to Ecommerce Email Marketing